( N. 03 )
( N. 03 )
Estro Eyewear
Estro Eyewear
Redefining Brand Identity for the Digital era
Redefining Brand Identity for the Digital era


Client
Client
Estro Eyewear
Estro Eyewear
Role
Role
Ecommerce Design
Ecommerce Design
,
,
Brand Identity
Brand Identity
Year
Year
2024
2024
Overview
Overview
Bringing the bold spirit of Estro Eyewear to the digital age, I played a key role in redefining its brand identity and online presence. By designing a sleek and immersive e-commerce platform, I helped translate Estro’s contemporary vision into a seamless digital experience, making its cutting-edge eyewear accessible to a global audience. Blending innovation with style, the new platform reflects the brand’s commitment to craftsmanship and modern aesthetics while ensuring a user-friendly journey that resonates with today’s fashion-forward consumers.
Bringing the bold spirit of Estro Eyewear to the digital age, I played a key role in redefining its brand identity and online presence. By designing a sleek and immersive e-commerce platform, I helped translate Estro’s contemporary vision into a seamless digital experience, making its cutting-edge eyewear accessible to a global audience. Blending innovation with style, the new platform reflects the brand’s commitment to craftsmanship and modern aesthetics while ensuring a user-friendly journey that resonates with today’s fashion-forward consumers.









Credits
Art Direction
Arianna Gargiulo
Ecommerce Design
Andrea Fragasso
UX UI Design
Andrea Fragasso
Development
LANSCO
Quote
Our new e-commerce platform has redefined the way we present Estro Eyewear to the world. The thoughtful and sophisticated design perfectly captures our brand’s modern essence, creating a seamless and engaging experience for our customers. More than just a digital storefront, it has become a key element in strengthening our identity, enhancing user interaction, and expanding our global presence. This project marks a pivotal step in our evolution, aligning innovation with style in every detail.
Paolo Romano, Estro Eyewear CEO
Credits
Art Direction
Arianna Gargiulo
Ecommerce Design
Andrea Fragasso
UX UI Design
Andrea Fragasso
Development
LANSCO
Quote
Our new e-commerce platform has redefined the way we present Estro Eyewear to the world. The thoughtful and sophisticated design perfectly captures our brand’s modern essence, creating a seamless and engaging experience for our customers. More than just a digital storefront, it has become a key element in strengthening our identity, enhancing user interaction, and expanding our global presence. This project marks a pivotal step in our evolution, aligning innovation with style in every detail.
Paolo Romano, Estro Eyewear CEO
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