Nike Air Max
Air MAX 97 Silver Launch Campaign. Translating a global launch into an immersive local activation.
Part of the Nike Air Max Silver launch in Rome, this project combined physical and digital elements to create an immersive brand experience. I contributed to interaction and interface design, supporting the delivery of a cohesive and engaging activation.
Location
Rome, IT
Year
2022
Client
Nike
Scope
Streetwear
Art Direction
Studio Natale
Motion Design
Andrea Fragasso
Interaction Design
Andrea Fragasso
Event Management
Holypop Store