( N. 04 )
( N. 04 )
Recreative Sun
Recreative Sun


Client
Client
Recreative Sun
Recreative Sun
Role
Role
Ecommerce Design
Ecommerce Design
,
,
Brand Identity
Brand Identity
Year
Year
2025
2025
Overview
Overview
Bringing the bold spirit of Estro Eyewear to the digital age, I played a key role in redefining its brand identity and online presence. By designing a sleek and immersive e-commerce platform, I helped translate Estro’s contemporary vision into a seamless digital experience, making its cutting-edge eyewear accessible to a global audience. Blending innovation with style, the new platform reflects the brand’s commitment to craftsmanship and modern aesthetics while ensuring a user-friendly journey that resonates with today’s fashion-forward consumers.
Bringing the bold spirit of Estro Eyewear to the digital age, I played a key role in redefining its brand identity and online presence. By designing a sleek and immersive e-commerce platform, I helped translate Estro’s contemporary vision into a seamless digital experience, making its cutting-edge eyewear accessible to a global audience. Blending innovation with style, the new platform reflects the brand’s commitment to craftsmanship and modern aesthetics while ensuring a user-friendly journey that resonates with today’s fashion-forward consumers.
Credits
Art Direction
Studio Natale
Ecommerce Design
Andrea Fragasso
UX UI Design
Andrea Fragasso
Development
Studio Natale
Quote
Our new e-commerce platform has redefined the way we present Estro Eyewear to the world. The thoughtful and sophisticated design perfectly captures our brand’s modern essence, creating a seamless and engaging experience for our customers. More than just a digital storefront, it has become a key element in strengthening our identity, enhancing user interaction, and expanding our global presence. This project marks a pivotal step in our evolution, aligning innovation with style in every detail.
Ludivine Pont and Chicca Senia, Founders
Credits
Art Direction
Studio Natale
Ecommerce Design
Andrea Fragasso
UX UI Design
Andrea Fragasso
Development
Studio Natale
Quote
Our new e-commerce platform has redefined the way we present Estro Eyewear to the world. The thoughtful and sophisticated design perfectly captures our brand’s modern essence, creating a seamless and engaging experience for our customers. More than just a digital storefront, it has become a key element in strengthening our identity, enhancing user interaction, and expanding our global presence. This project marks a pivotal step in our evolution, aligning innovation with style in every detail.
Ludivine Pont and Chicca Senia, Founders
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